Microsoft CEO reiterates multi-platform strategy: Make Xbox games ubiquitous

Satya Nadella, CEO of Microsoft, reaffirmed the company’s commitment to its multiplatform strategy during the annual shareholder meeting last week, stating, "It's about being able to enjoy Xbox on all your devices." His comments came in response to an inquiry from Brett Iverson, Microsoft’s vice president of investor relations, about the company's gaming business, particularly following its acquisition of Activision Blizzard King.
When asked about the early returns on the Activision Blizzard acquisition and the overall progress in gaming, Nadella expressed his confidence, saying, "I'm feeling very, very good about where we are in gaming. This is the peak season, with titles like Black Ops and the new Call of Duty driving fantastic buzz and excitement around gaming." He went on to highlight Microsoft's strategic focus on gaming as a rapidly growing entertainment sector. "We chose gaming as the secular growth category in entertainment, and we're doubling down on it. It's about taking the joy of gaming everywhere," he added.
Nadella also pointed out the company's efforts to redefine what it means to be an Xbox fan. "It's about enjoying Xbox on any device. Our long-term vision includes leveraging AI, cloud, console, and PC innovations to deliver the best games for gamers everywhere," he explained.
Microsoft’s multiplatform push has already gained momentum this year with the release of several Xbox titles on rival platforms like PlayStation and Nintendo. Games such as Pentiment, Hi-Fi Rush, Sea of Thieves, and Grounded have already launched on non-Xbox consoles. Looking ahead, Doom: The Dark Ages and The Outer Worlds 2 are set to launch day one on PlayStation 5, while Indiana Jones and the Great Circle is scheduled for a PS5 release in Spring 2025. Furthermore, the Call of Duty franchise will remain multiplatform for at least the next 10 years, with Microsoft securing deals with both Sony and Nintendo.
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